Mercedes-Benz retains world’s most valuable brand status in 2022: Brand value up by 10%

German luxury automaker Mercedes-Benz has announced that it retained the title of being the world’s most valuable luxury brand in 2022. In addition to retaining the title for the seventh consecutive time, the company has also reported an increase of 10 percent in its brand value, rounding off at USD 56.103 billion since 2021. This comes despite the brand having to sell its entire business in Russia and facing losses of up to 2 billion euros in assets.
The company plans to focus on the luxury segment and aggressively pursue its goals to become fully electric by the year 2030, in markets where conditions are favourable. Sustainability is another major ambition of Mercedes-Benz, the company expects to become 100 percent carbon-neutral by 2039.

Among other strategies, Mercedes-Benz states importance to customer needs and easy accessibility is among the key focus points for the brand. Going forward the company plans to increase its brand awareness through collaborations with major personalities and brands across industries. In 2022 alone, sales of Mercedes-Benz cars worth more than Rs 1 crore consisted of 30 percent of overall sales.
Vice President of Communications and Marketing at Mercedes-Benz AG, Bettina Fetzer, says, “Mercedes-Benz’ sustained ranking in eighth place, as well as the double-digit increase in brand value to more than 56 billion US dollars, provide affirmation of our strategic course. That is to define the sustainable luxury of the future, to put our customers even more at the centre of everything we do and to make every point of contact with our brand a unique experience. It makes me proud that the work of our entire team for our brand is paying off and is reflected in this great result”